all marketsSoup & BrothDry Soup Kits
San Francisco · 2 grocers · Niche

the dry soup kits aisle

San Francisco's dry soup kits aisle is a niche shelf with only a handful of brands: 4 products from 2 brands across 2 grocers. bartolini owns the most shelf — 75% of SKUs, ahead of muso from japan. The shelf leans plant-based — 50% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 56/100).

4
products
2
brands
$6.09
avg price
$4.99–$6.69
typical range

Who owns the shelf

brands by share of the dry soup kits shelf.

bbartolini
75% of shelf3 SKUs
mmuso from japan
25% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based
50%
Vegetarian
50%
Vegan
25%

Market structure

11
low
Brand competition
how many brands compete
25
low
Variety of offers
how differentiated the shelf is
63
med
Top-brand grip
how much a few brands dominate
56
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →