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San Francisco · 3 grocers · Niche

the dried seaweed aisle

San Francisco's dried seaweed aisle is a niche shelf with only a handful of brands: 5 products from 2 brands across 3 grocers. emerald cove owns the most shelf — 60% of SKUs, ahead of gimme. The shelf leans organic — 60% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 63/100).

5
products
2
brands
$8.73
avg price
$6.49–$11.79
typical range

Who owns the shelf

brands by share of the dried seaweed shelf.

eemerald cove
60% of shelf3 SKUs
gimme
40% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
60%
Gluten-Free
20%

Market structure

11
low
Brand competition
how many brands compete
29
low
Variety of offers
how differentiated the shelf is
52
med
Top-brand grip
how much a few brands dominate
63
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →