San Francisco · 3 grocers · Contested
the corn tortillas aisle
San Francisco's corn tortillas aisle is a fragmented shelf spread across many brands: 25 products from 8 brands across 3 grocers. mi rancho owns the most shelf — 28% of SKUs, ahead of la tortilla factory. The shelf leans gluten-free — 32% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 63/100).
25
products
8
brands
$5.55
avg price
$3.19–$8.66
typical range
More in Tortillas
Who owns the shelf
brands by share of the corn tortillas shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Gluten-Free
32%
Organic
28%
Heart Health
16%
Weight Management
12%
Minimally Processed
8%
Plant-Based
4%
Vegan
4%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per ct (sizes vary)4 omitted (no ct size)All stores combined. Tap a store to see who wins its shelf.
Market structure
36
medBrand competition
how many brands compete
57
medVariety of offers
how differentiated the shelf is
18
lowTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.