San Francisco · 1 grocers · Niche
the coleslaw aisle
San Francisco's coleslaw aisle is a niche shelf with only a handful of brands: 2 products from 2 brands across 1 grocer. dole owns the most shelf — 50% of SKUs, ahead of gus's. Store brands hold 50%. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 57/100).
2
products
2
brands
$5.59
avg price
$5.59–$5.59
typical range
More in Salads
Who owns the shelf
brands by share of the coleslaw shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
11
lowBrand competition
how many brands compete
13
lowVariety of offers
how differentiated the shelf is
50
medTop-brand grip
how much a few brands dominate
57
medLaunch whitespace
room for a new brand
store-brand share: 50% · scores 0–100.