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San Francisco · 3 grocers · Niche

the coffee pods aisle

San Francisco's coffee pods aisle is a niche shelf with only a handful of brands: 10 products from 3 brands across 3 grocers. san francisco bay coffee co. owns the most shelf — 70% of SKUs, ahead of lady falcon coffee club. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 71/100).

10
products
3
brands
$18.12
avg price
$14.49–$25.87
typical range

More in Coffee

Who owns the shelf

brands by share of the coffee pods shelf.

llady falcon coffee club
20% of shelf2 SKUs
ggraffeo coffee
10% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

no positioning claims tagged on this shelf yet.

Market structure

15
low
Brand competition
how many brands compete
21
low
Variety of offers
how differentiated the shelf is
54
med
Top-brand grip
how much a few brands dominate
71
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →