all marketsCoconut Products
San Francisco · 3 grocers · Leader-led

the coconut products aisle

San Francisco's coconut products aisle is a competitive shelf with clear leaders: 34 products from 5 brands across 3 grocers. native forest owns the most shelf — 44% of SKUs, ahead of cadia. The shelf leans vegan — 38% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 65/100).

34
products
5
brands
$4.66
avg price
$2.49–$8.48
typical range

Zoom in

this aisle breaks into 1 sub-categories — open one for its own shelf report.

Who owns the shelf

brands by share of the coconut products shelf.

nnative forest
44% of shelf15 SKUs
cadia
24% of shelf8 SKUs
tthai kitchen
21% of shelf7 SKUs
natural value
9% of shelf3 SKUs
nnature's charm
3% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegan
38%
Plant-Based
26%
Organic
26%
Gluten-Free
21%
Dairy-Free
15%
Low sugar
15%
Seed-Oil-Free
15%
Minimally Processed
12%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg price
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)

All stores combined. Tap a store to see who wins its shelf.

Market structure

24
low
Brand competition
how many brands compete
75
high
Variety of offers
how differentiated the shelf is
30
low
Top-brand grip
how much a few brands dominate
65
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →