all marketsCocktail Mixers
San Francisco · 2 grocers · Niche

the cocktail mixers aisle

San Francisco's cocktail mixers aisle is a niche shelf with only a handful of brands: 4 products from 2 brands across 2 grocers. parch owns the most shelf — 50% of SKUs, ahead of underberg. The shelf leans plant-based — 25% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 55/100).

4
products
2
brands
$4.34
avg price
$2.69–$5.99
typical range

Zoom in

this aisle breaks into 2 sub-categories — open one for its own shelf report.

Who owns the shelf

brands by share of the cocktail mixers shelf.

pparch
50% of shelf2 SKUs
uunderberg
50% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based
25%
Vegan
25%

Market structure

11
low
Brand competition
how many brands compete
38
med
Variety of offers
how differentiated the shelf is
50
med
Top-brand grip
how much a few brands dominate
55
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →