San Francisco · 3 grocers · Niche
the chicken thigh aisle
San Francisco's chicken thigh aisle is a niche shelf with only a handful of brands: 29 products from 2 brands across 3 grocers. mary's owns the most shelf — 72% of SKUs, ahead of bi-rite market. Store brands hold 28%. The shelf leans dairy-free — 59% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 73/100).
29
products
2
brands
$10.72
avg price
$4.04–$16.39
typical range
More in Poultry
Chicken Breast · 15Whole Chicken · 10Rotisserie Chicken · 7Ground Turkey · 4Chicken Bones · 3Chicken Leg · 3Chicken Liver · 3Ground Chicken · 3Chicken Drumstick · 2Chicken Wings · 2Duck Fillet · 1Duck Thigh · 1Chicken Heart · 1Chicken Feet · 1Turkey Drumstick · 1Turkey Meatball · 1Chicken Meatball · 1Cornish Hen · 1
Who owns the shelf
brands by share of the chicken thigh shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
59%
Gluten-Free
59%
Organic
14%
Minimally Processed
10%
Market structure
11
lowBrand competition
how many brands compete
13
lowVariety of offers
how differentiated the shelf is
60
medTop-brand grip
how much a few brands dominate
73
highLaunch whitespace
room for a new brand
store-brand share: 28% · scores 0–100.