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San Francisco · 2 grocers · Niche

the cherry tomatoes aisle

San Francisco's cherry tomatoes aisle is a niche shelf with only a handful of brands: 11 products from 2 brands across 2 grocers. The shelf leans organic — 55% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 18/100).

11
products
2
brands
$7.47
avg price
$6.69–$8.59
typical range

More in Tomatoes

Who owns the shelf

brands by share of the cherry tomatoes shelf.

ddurst
18% of shelf2 SKUs
ccapay farms
9% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
55%

Market structure

11
low
Brand competition
how many brands compete
13
low
Variety of offers
how differentiated the shelf is
4
low
Top-brand grip
how much a few brands dominate
18
low
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →