all marketsCanned Vegetables
San Francisco · 3 grocers · Contested

the canned vegetables aisle

San Francisco's canned vegetables aisle is a fragmented shelf spread across many brands: 47 products from 15 brands across 3 grocers. italbrand owns the most shelf — 23% of SKUs, ahead of native forest. The shelf leans dairy-free — 57% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 61/100).

47
products
15
brands
$5.28
avg price
$2.79–$8.53
typical range

Zoom in

this aisle breaks into 11 sub-categories — open one for its own shelf report.

Who owns the shelf

brands by share of the canned vegetables shelf.

iitalbrand
23% of shelf11 SKUs
nnative forest
17% of shelf8 SKUs
ffield day
11% of shelf5 SKUs
ffarmer's market foods
11% of shelf5 SKUs
mmaria
6% of shelf3 SKUs
cadia
4% of shelf2 SKUs
ddel monte
4% of shelf2 SKUs
divina
4% of shelf2 SKUs
jeff's garden
4% of shelf2 SKUs
mezzetta
4% of shelf2 SKUs
ghia
2% of shelf1 SKU
wwild west ferments
2% of shelf1 SKU
cchiquilin
2% of shelf1 SKU
natural value
2% of shelf1 SKU
lla choy
2% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
57%
Gluten-Free
57%
Vegetarian
57%
Vegan
57%
Organic
21%
Weight Management
11%
Plant-Based
9%
Minimally Processed
6%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/oz
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

57
med
Brand competition
how many brands compete
73
high
Variety of offers
how differentiated the shelf is
12
low
Top-brand grip
how much a few brands dominate
61
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →