San Francisco · 2 grocers · Contested
the canned jalapenos aisle
San Francisco's canned jalapenos aisle is a competitive shelf with clear leaders: 8 products from 5 brands across 2 grocers. embasa owns the most shelf — 25% of SKUs, ahead of mezzetta. The shelf leans vegan — 25% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 57/100).
8
products
5
brands
$5.32
avg price
$3.89–$7.09
typical range
More in Canned Peppers
Who owns the shelf
brands by share of the canned jalapenos shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Vegan
25%
Gluten-Free
25%
Organic
13%
Plant-Based
13%
Seed-Oil-Free
13%
Dairy-Free
13%
Weight Management
13%
Low calorie
13%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined. Tap a store to see who wins its shelf.
Market structure
24
lowBrand competition
how many brands compete
58
medVariety of offers
how differentiated the shelf is
22
lowTop-brand grip
how much a few brands dominate
57
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.