all marketsCanned TomatoesCanned Crushed Tomatoes
San Francisco · 3 grocers · Contested

the canned crushed tomatoes aisle

San Francisco's canned crushed tomatoes aisle is a fragmented shelf spread across many brands: 24 products from 10 brands across 3 grocers. muir glen owns the most shelf — 21% of SKUs, ahead of bianco dinapoli. Store brands hold 25%. The shelf leans organic — 46% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 58/100).

24
products
10
brands
$5.96
avg price
$2.79–$9.79
typical range

More in Canned Tomatoes

Who owns the shelf

brands by share of the canned crushed tomatoes shelf.

muir glen
21% of shelf5 SKUs
bianco dinapoli
17% of shelf4 SKUs
gus'sPL
17% of shelf4 SKUs
luke’s localPL
8% of shelf2 SKUs
sstrianese
8% of shelf2 SKUs
ddinapoli
8% of shelf2 SKUs
ssan merican
8% of shelf2 SKUs
ffield day
4% of shelf1 SKU
bbionaturae
4% of shelf1 SKU
cadia
4% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
46%
Heart Health
8%
Gluten-Free
4%
Plant-Based
4%
Vegan
4%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/oz
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)3 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

43
med
Brand competition
how many brands compete
56
med
Variety of offers
how differentiated the shelf is
13
low
Top-brand grip
how much a few brands dominate
58
med
Launch whitespace
room for a new brand

store-brand share: 25% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →