San Francisco · 2 grocers · Niche

the canned corn aisle

San Francisco's canned corn aisle is a niche shelf with only a handful of brands: 7 products from 4 brands across 2 grocers. field day owns the most shelf — 43% of SKUs, ahead of del monte. The shelf leans dairy-free — 71% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 62/100).

7
products
4
brands
$3.79
avg price
$2.79–$4.49
typical range

More in Canned Vegetables

Who owns the shelf

brands by share of the canned corn shelf.

ffield day
43% of shelf3 SKUs
ddel monte
29% of shelf2 SKUs
cadia
14% of shelf1 SKU
natural value
14% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
71%
Gluten-Free
71%
Vegan
71%
Vegetarian
71%
Organic
43%
Minimally Processed
29%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg price
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)

All stores combined. Tap a store to see who wins its shelf.

Market structure

20
low
Brand competition
how many brands compete
46
med
Variety of offers
how differentiated the shelf is
31
low
Top-brand grip
how much a few brands dominate
62
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →