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San Francisco · 3 grocers · Niche

the blackberries aisle

San Francisco's blackberries aisle is a niche shelf with only a handful of brands: 6 products from 2 brands across 3 grocers. driscoll's owns the most shelf — 33% of SKUs, ahead of tomatero. The shelf leans organic — 50% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 48/100).

6
products
2
brands
$6.39
avg price
$3.89–$8.19
typical range

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Who owns the shelf

brands by share of the blackberries shelf.

ddriscoll's
33% of shelf2 SKUs
ttomatero
33% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
50%
Dairy-Free
17%
Gluten-Free
17%
High fiber
17%
Seed-Oil-Free
17%
Vegan
17%

Market structure

11
low
Brand competition
how many brands compete
14
low
Variety of offers
how differentiated the shelf is
22
low
Top-brand grip
how much a few brands dominate
48
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →