San Francisco · 2 grocers · Niche
the bath & body aisle
San Francisco's bath & body aisle is a niche shelf with only a handful of brands: 6 products from 3 brands across 2 grocers. aura cacia owns the most shelf — 50% of SKUs, ahead of saltworks. The shelf leans dairy-free — 17% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 59/100).
6
products
3
brands
$9.44
avg price
$4.89–$16.69
typical range
Zoom in
this aisle breaks into 2 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the bath & body shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
17%
Gluten-Free
17%
Seed-Oil-Free
17%
Vegan
17%
Market structure
15
lowBrand competition
how many brands compete
66
medVariety of offers
how differentiated the shelf is
39
medTop-brand grip
how much a few brands dominate
59
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.