aisle
all markets›Mushrooms›Baby Bella Mushrooms
San Francisco · 3 grocers · Niche

the baby bella mushrooms aisle

San Francisco's baby bella mushrooms aisle is a niche shelf with only a handful of brands: 9 products from 3 brands across 3 grocers. Store brands hold 11%. The shelf leans organic — 44% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 21/100).

9
products
3
brands
$7.13
avg price
$5.59–$8.79
typical range

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Who owns the shelf

brands by share of the baby bella mushrooms shelf.

cchamp's mushrooms
11% of shelf1 SKU
ffrontier organics
11% of shelf1 SKU
gus'sPL
11% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
44%

Market structure

15
low
Brand competition
how many brands compete
13
low
Variety of offers
how differentiated the shelf is
4
low
Top-brand grip
how much a few brands dominate
21
low
Launch whitespace
room for a new brand

store-brand share: 11% · scores 0–100.

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →