San Francisco · 3 grocers · Leader-led
the applesauce aisle
San Francisco's applesauce aisle is a competitive shelf with clear leaders: 26 products from 6 brands across 3 grocers. santa cruz organic owns the most shelf — 46% of SKUs, ahead of cadia. The shelf leans gluten-free — 62% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 65/100).
26
products
6
brands
$6.09
avg price
$3.39–$7.99
typical range
Who owns the shelf
brands by share of the applesauce shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Gluten-Free
62%
Dairy-Free
62%
Vegetarian
62%
Organic
58%
Weight Management
23%
Nut-Free
8%
Minimally Processed
8%
Peanut-Free
4%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
28
lowBrand competition
how many brands compete
68
highVariety of offers
how differentiated the shelf is
28
lowTop-brand grip
how much a few brands dominate
65
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.