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San Francisco · 3 grocers · Niche

the apples aisle

San Francisco's apples aisle is a niche shelf with only a handful of brands: 33 products from 2 brands across 3 grocers. The shelf leans organic — 27% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 4/100).

33
products
2
brands
$2.88
avg price
$1.21–$8.73
typical range

Zoom in

this aisle breaks into 10 sub-categories — open one for its own shelf report.

Who owns the shelf

brands by share of the apples shelf.

ddaisy
3% of shelf1 SKU
ggee whiz
3% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
27%
Dairy-Free
6%
Gluten-Free
6%
Seed-Oil-Free
6%
Vegan
6%

Market structure

11
low
Brand competition
how many brands compete
20
low
Variety of offers
how differentiated the shelf is
0
low
Top-brand grip
how much a few brands dominate
4
low
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →