San Francisco's aloe vera juice aisle is a niche shelf with only a handful of brands: 4 products from 2 brands across 2 grocers. alo owns the most shelf — 75% of SKUs, ahead of lily of the desert. The shelf leans minimally processed — 25% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 47/100).
brands by share of the aloe vera juice shelf.
the claims products on this shelf lead with — share of SKUs carrying each.
store-brand share: 0% · scores 0–100.