wellness
The term 'Wellness' encompasses various brands focused on health and sustainability. Notable examples include Wellness Pet Company, which specializes in natural pet food, and Urban Remedy, known for its organic, plant-based meals. These brands prioritize high-quality ingredients and social responsibility in their offerings.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 2 of 3 San Francisco grocers. how many stores stock the brand.
16 products in the catalog. how deep the product line is (saturating).
spans 2 aisles. how many aisles the brand plays in (saturating).
~22% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 59% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Wellness (full bar = 100% of the shelf), grouped by department.
The lineup
every Wellness product in stock, cheapest first.
