voila
Voilà is a Canadian online grocery delivery service launched in 2020 by Sobeys Inc., providing a convenient shopping experience in major urban centers. The service offers a wide range of groceries, including fresh produce, meat, dairy, and household essentials, utilizing advanced automation technology to enhance delivery efficiency.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 2 of 3 San Francisco grocers. how many stores stock the brand.
9 products in the catalog. how deep the product line is (saturating).
spans 2 aisles. how many aisles the brand plays in (saturating).
~8% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 38% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Voila (full bar = 100% of the shelf), grouped by department.
The lineup
every Voila product in stock, cheapest first.
