traditional medicinals
Traditional Medicinals is a leading provider of organic and herbal teas, founded in 1974 by herbalist Rosemary Gladstar and activist Drake Sadler. Based in Sebastopol, California, the company emphasizes sustainability and ethical sourcing, offering a range of popular tea products designed to support health and wellness.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
28 products in the catalog. how deep the product line is (saturating).
spans 3 aisles. how many aisles the brand plays in (saturating).
~25% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 60% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Traditional Medicinals (full bar = 100% of the shelf), grouped by department.
The lineup
every Traditional Medicinals product in stock, cheapest first.
