tony's chocolonely
Tony's Chocolonely is a Dutch chocolate company founded in 2005, known for its commitment to creating a slave-free chocolate industry. With a focus on sustainability and ethical sourcing, the brand offers a variety of chocolate products while ensuring a 100% traceable supply chain that supports cocoa farmers in Ghana and Côte d'Ivoire.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 2 of 3 San Francisco grocers. how many stores stock the brand.
9 products in the catalog. how deep the product line is (saturating).
spans 1 aisle. how many aisles the brand plays in (saturating).
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 9% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Tony'S Chocolonely (full bar = 100% of the shelf), grouped by department.
The lineup
every Tony'S Chocolonely product in stock, cheapest first.
