think!
think! is a U.S.-based brand known for its high-protein, low-sugar snack bars, founded in 1999 by Lizanne Falsetto. Originally named thinkThin, the brand rebranded to think! in 2019 to better align with consumer preferences. The company focuses on providing nutritious on-the-go options that cater to various dietary needs.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
11 products in the catalog. how deep the product line is (saturating).
spans 2 aisles. how many aisles the brand plays in (saturating).
~38% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 64% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Think! (full bar = 100% of the shelf), grouped by department.
The lineup
every Think! product in stock, cheapest first.
