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The Spotted Trotter logo
brand

the spotted trotter

The Spotted Trotter runs 6 products across 2 aisles, stocked in a single San Francisco grocer. Its biggest footprint is cured meats, at 10% of the shelf. A niche presence — Brand Power 31/100.

31
brand power
6
products
2
aisles
1
grocer
$13.20
avg price

Shelf presence

Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.

DistributionDepthReachLeadershipPremium
31
brand power / 100
Distribution · 30% of score33/100

carried in 1 of 3 San Francisco grocers. how many stores stock the brand.

Depth · 25% of score39/100

6 products in the catalog. how deep the product line is (saturating).

Reach · 20% of score28/100

spans 2 aisles. how many aisles the brand plays in (saturating).

Leadership · 25% of score23/100

~6% average share on the shelves it competes on. how dominant it is where it shows up.

Premium · context only89/100

priced above 89% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.

Where it owns shelf

each bar is the % of that aisle's SKUs that are The Spotted Trotter (full bar = 100% of the shelf), grouped by department.

Deli & Prepared Foods5 SKUs · 1 aisle
Cured Meats
10% of shelf5 SKUs
Meat & Seafood1 SKU · 1 aisle
Deli Meats
2% of shelf1 SKU

The lineup

every The Spotted Trotter product in stock, cheapest first.

Sold at