rustic bakery
Rustic Bakery is a specialty foods company based in Petaluma, California, known for its organic and non-GMO baked goods. Founded in 2005, the brand offers a variety of products including sourdough flatbread crackers, crisps, cookies, and biscuits, all made with locally sourced ingredients.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
10 products in the catalog. how deep the product line is (saturating).
spans 2 aisles. how many aisles the brand plays in (saturating).
~7% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 65% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Rustic Bakery (full bar = 100% of the shelf), grouped by department.
The lineup
every Rustic Bakery product in stock, cheapest first.
