olipop
Olipop is an innovative American beverage company that specializes in prebiotic sodas aimed at enhancing digestive health. Founded in 2018 and based in Oakland, California, Olipop has rapidly grown in the functional beverage market, offering a variety of flavors that combine taste with health benefits.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
14 products in the catalog. how deep the product line is (saturating).
spans 2 aisles. how many aisles the brand plays in (saturating).
~13% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 38% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Olipop (full bar = 100% of the shelf), grouped by department.
The lineup
every Olipop product in stock, cheapest first.
