mary's gone crackers
Mary's Gone Crackers is a U.S.-based company known for its organic, gluten-free, and non-GMO snacks, particularly crackers. Founded in 2004 by Mary Waldner, the company was inspired by her need for enjoyable snacks following a celiac disease diagnosis. The brand is committed to sustainable and ethical sourcing practices, including partnerships for sustainable palm oil and quinoa. In 2025, Dare Foods Ltd. acquired the company from Kameda Seika Co. Ltd.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
6 products in the catalog. how deep the product line is (saturating).
spans 1 aisle. how many aisles the brand plays in (saturating).
~4% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 57% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Mary'S Gone Crackers (full bar = 100% of the shelf), grouped by department.
The lineup
every Mary'S Gone Crackers product in stock, cheapest first.
