india tree
India Tree is a family-owned brand that specializes in clean-label pantry staples, including sugars, spices, and natural decorations. Established in 1990 and based in Seattle, Washington, the brand is committed to ingredient integrity and transparent sourcing.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 2 of 3 San Francisco grocers. how many stores stock the brand.
9 products in the catalog. how deep the product line is (saturating).
spans 2 aisles. how many aisles the brand plays in (saturating).
~4% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 60% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are India Tree (full bar = 100% of the shelf), grouped by department.
The lineup
every India Tree product in stock, cheapest first.
