fort point
Fort Point Beer Company is an independent craft brewery based in San Francisco, California, known for its balanced and approachable beers. Founded in 2014, it has quickly become the largest independent craft brewery in the city, producing a variety of styles including IPAs, ales, and hard ciders.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
10 products in the catalog. how deep the product line is (saturating).
spans 2 aisles. how many aisles the brand plays in (saturating).
~31% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 76% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Fort Point (full bar = 100% of the shelf), grouped by department.
The lineup
every Fort Point product in stock, cheapest first.
