field roast
Field Roast is a Seattle-based company known for its artisanal plant-based meats and cheeses, founded in 1997. The brand focuses on using fresh, whole-food ingredients to create a diverse range of products, including sausages, deli slices, roasts, burgers, and dairy-free cheeses under the Chao Creamery label.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
8 products in the catalog. how deep the product line is (saturating).
spans 3 aisles. how many aisles the brand plays in (saturating).
~12% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 38% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Field Roast (full bar = 100% of the shelf), grouped by department.
The lineup
every Field Roast product in stock, cheapest first.
