dr. bronner's
Dr. Bronner's is a family-owned company known for its organic and fair-trade personal care products, especially its Pure-Castile soaps. Founded in 1948 by Emanuel Bronner, the company is based in Vista, California, and emphasizes ethical sourcing and environmental sustainability.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
34 products in the catalog. how deep the product line is (saturating).
spans 7 aisles. how many aisles the brand plays in (saturating).
~29% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 38% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Dr. Bronner'S (full bar = 100% of the shelf), grouped by department.
The lineup
every Dr. Bronner'S product in stock, cheapest first.
