diestel family ranch
Diestel Family Ranch is a family-owned turkey producer based in Sonora, California, established in 1949. Now managed by the fourth generation, the ranch is recognized for its commitment to sustainable and regenerative farming practices, offering a range of turkey products under the Diestel and Willie Bird Turkeys brands.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
16 products in the catalog. how deep the product line is (saturating).
spans 4 aisles. how many aisles the brand plays in (saturating).
~20% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 51% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Diestel Family Ranch (full bar = 100% of the shelf), grouped by department.
The lineup
every Diestel Family Ranch product in stock, cheapest first.
