dave's killer bread
Dave's Killer Bread is an American brand known for its organic whole-grain baked goods, founded in 2005 in Milwaukie, Oregon. Now headquartered in Portland, the brand is committed to using organic, non-GMO ingredients and offers a variety of breads and snacks that are free from animal products and chemical additives.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
10 products in the catalog. how deep the product line is (saturating).
spans 1 aisle. how many aisles the brand plays in (saturating).
~7% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 32% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Dave'S Killer Bread (full bar = 100% of the shelf), grouped by department.
The lineup
every Dave'S Killer Bread product in stock, cheapest first.
