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brand

chobani

Chobani is an American food company founded in 2005, known for its Greek-style yogurt and commitment to using natural ingredients without artificial additives. Headquartered in New Berlin, New York, Chobani also offers oat milk and dairy creamers, and has recently expanded into the coffee market. The company emphasizes social responsibility and supports food insecurity initiatives.

49

brand power

27

products

3

aisles

1

grocer

$3.97

avg price

Shelf presence

Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.

49

brand power / 100

Distribution · 30% of score33/100

carried in 1 of 3 San Francisco grocers. how many stores stock the brand.

Depth · 25% of score89/100

27 products in the catalog. how deep the product line is (saturating).

Reach · 20% of score39/100

spans 3 aisles. how many aisles the brand plays in (saturating).

Leadership · 25% of score35/100

~9% average share on the shelves it competes on. how dominant it is where it shows up.

Premium · context only25/100

priced above 25% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.

Where it owns shelf

each bar is the % of that aisle's SKUs that are Chobani (full bar = 100% of the shelf), grouped by department.

Dairy & Eggs27 SKUs · 3 aisles

15% of shelf2 SKUs

Plant-Based Milk

6% of shelf3 SKUs

5% of shelf22 SKUs

The lineup

every Chobani product in stock, cheapest first.

Greek & Icelandic Yogurt

Chobani Strawberry on the Bottom Non-Fat Greek Yogurt

Greek & Icelandic Yogurt

Chobani Blended Coconut Reduced Fat Greek Yogurt

Greek & Icelandic Yogurt

Chobani Reduced Fat Greek Lemon Blended Yogurt

Greek & Icelandic Yogurt

Chobani Raspberry on the Bottom Nonfat Greek Yogurt

Greek & Icelandic Yogurt

Chobani Black Cherry on the Bottom Greek Nonfat Yogurt

Greek & Icelandic Yogurt

Chobani Vanilla Greek Nonfat Yogurt

Greek & Icelandic Yogurt

Chobani Blueberry on the Bottom Nonfat Greek Yogurt

Greek & Icelandic Yogurt

Chobani Blended Key Lime Low-Fat Greek Yogurt

Greek & Icelandic Yogurt

Chobani Yogurt, Greek, Less Sugar, Reduced Fat, Ripe Strawberry

Greek & Icelandic Yogurt

Chobani Almond Coco Loco Greek Yogurt

Greek & Icelandic Yogurt

Chobani Yogurt, Greek, Less Sugar, Reduced Fat, Wild Blueberry

Greek & Icelandic Yogurt

Chobani Pineapple on the Bottom Reduced Fat Greek Yogurt

Greek & Icelandic Yogurt

Chobani Mango on the Bottom Reduced Fat Greek Yogurt

Greek & Icelandic Yogurt

Chobani Peach on the Bottom Nonfat Greek Yogurt

Greek & Icelandic Yogurt

Chobani Blackberry on the Bottom Greek Nonfat Yogurt

Greek & Icelandic Yogurt

Chobani Plain Nonfat Greek Yogurt

Greek & Icelandic Yogurt

Chobani Yogurt, Greek, Nonfat, Zero Sugar, Vanilla Flavored

Greek & Icelandic Yogurt

Chobani Yogurt, Greek, Nonfat, Zero Sugar, Blueberry

Chobani Extra Creamy Oatmilk

$7.7915.0¢/fl oz

Greek & Icelandic Yogurt

Chobani Yogurt, Greek, Nonfat, Zero Sugar, Vanilla

Chobani Original Oatmilk

$7.7915.0¢/fl oz

Chobani Oat Drink, Zero Sugar, Original

$7.790.4¢/fl oz

Greek & Icelandic Yogurt

Chobani Plain Nonfat Greek Yogurt

Dairy-Based Coffee Creamers

Chobani Hazelnut Flavored Coffee Creamer

$8.8937.0¢/fl oz

Dairy-Based Coffee Creamers

Chobani Sweet Cream Coffee Creamer

$8.89$10.95/fl oz

Greek & Icelandic Yogurt

Chobani Plain Whole Milk Greek Yogurt

Greek & Icelandic Yogurt

Chobani Vanilla Blended Non-Fat Greek Yogurt

Sold at

Gus's Community Market