annie's
Annie's Homegrown is an American organic food brand founded in 1989, known for its commitment to natural and organic products. Headquartered in Berkeley, California, the brand offers a variety of items including macaroni and cheese, snacks, and cereals, while emphasizing sustainable ingredient sourcing and environmental responsibility.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 4 of 3 San Francisco grocers. how many stores stock the brand.
38 products in the catalog. how deep the product line is (saturating).
spans 8 aisles. how many aisles the brand plays in (saturating).
~10% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 33% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Annie'S (full bar = 100% of the shelf), grouped by department.
The lineup
every Annie'S product in stock, cheapest first.
